SOCIAL MEDIA ALGORITHMS HAVE CHANGED WAY CONTENT IS SHOWN TO CONSUMERS.
WE USE SCIENCE BACKED CONTENT STRATEGY TO ACHIEVE 100% POTENTIAL OF YOUR CONTENT STRATEGY IN 2025
SCIENCE BACKED CONTENT CREATION USES
- DEEP CONSUMER INSIGHTS
- KEYWORD ANALYSIS
- PLATFORM BASED CUSTOM EDITING
- CURRENT CULTURAL TRENDS
IN ORDER TO INCREASE YOUR BRAND'S REACH & IMPROVE CONVERSION
Meet the Team
Sumeet Singh
Founder & CEO
I started off as a Fine Art Photographer - having exhibited in Jehangir Art Gallery & NCPA. Then made my way to IIM Calcutta before jumping into the consulting world at Bain. After that, I teamed up with Rocket Internet to create Daraz, which became Bangladesh’s biggest e-com marketplace. I’ve also worn the CEO hat at NDTV Foods and leadership role at Guild Capital. It’s been a wild ride, and now I’m all about blending creativity, strategy, and execution to build something extraordinary from India.
Let’s make it happen!
Saurabh Yadav
Creative Director
Hey, I’m Saurabh! With over 10 years in the Indian film and television industry, I’ve acted in films like Midnight Delhi (which was showcased at the New York Film Festival) and starred in award-winning short films like Nothingness and Cock-tale. I’ve also worked as a Creative Director at Tata Sky Famhealth and a Producer at Amazon Alexa. Alongside acting, I’ve worn many hats as a stand-up comic, writer, director, and dubbing artist. I’m all about creating stories that leave an impact—whether on screen or through content creation. Let’s make something unforgettable!
Sanjay Ramakrishan
Partner
I have been fortunate to have worked with some amazing sets of people & companies over the last 20 years. I have worked across diverse industry segments and have worked for large brands and start-ups. The journey has taken me to google, Intel, Myntra, Flipkart, Ogilvy and GE health care. I have been a curious marketer all my life and still learning the changing landspace. Love the journey from 0 to 1 and hence my love to work alongside great founding teams.
Vineet Saxena
Founding Partner
Hey, I’m Vineet! I co-founded Myntra, one of India’s leading fashion e-commerce platforms. After Myntra, I ventured into personal and beauty care e-commerce with VioletBag and launched IndusDiva, an ethno-fusion apparel brand. Now, I’m the co-founder and COO of CARD91, focusing on payment issuance and financial solutions. It’s been an exciting journey, and I’m passionate about blending technology and innovation to create impactful solutions.
WHY WE EXIST?
FROM THE FOUNDER
As a founder, i have faced a lot of challenges in being able to get the right creative team or agency to be able to execute the content that I have envisioned in my mind. Having tried tens of agencies and freelancers, I found the process of getting my vision translated to reality nightmarish. Most of the agencies (that I could afford as a small business owner) would promise the world (mostly the founders of such agencies would be the primary salesperson as well, and would be generally good as well), however, what would be delivered in the end would never match the vision that I had in mind. This would mostly be due the fact that the salesperson, i.e. the founder of the agency would just handover the work to some junior executive / team to do the execution. At time I did get good content with good number of likes, etc - but that never translated to trials or sales.
This had to be solved, so I ended up getting too deep into the creative production itself, and tried to figure out how this whole process works, what kind of brief needs to be given to the creative team (given that I wasn't from the media industry - what I wanted was usually lost in translation) in order to get the work that I have in mind.
Now having found the right way to translate a founder's vision into a brief which can be given to the creative team to get the content as per my liking, I have founded OutNorm Collective to help fellow founders - with a strong vision and an even stronger product - to reach their target audience and be able to generate the trials - which form the foundation of any brand with a solid product.
Our Mantra at ON Collective is to generate trails first, which would get translated to happy consumers - and repeat purchase and brand ambassadors. This would help the consumers feel proud to be associated with a cool brand.
Why We Exist?
LOOKING FOR CONTENT THAT GENERATES
CONSUMER TRIALS?
We only create content for brands whose products pass Our Litmus Test.
I know how frustrating it can be for a founder with a strong vision but no creative team that can truly understand it. I’ve experienced it firsthand—working with agencies that promise the world, only to hand off the work to junior teams who can’t deliver what was promised, leaving my ideas watered down or lost entirely.
Even when the content looked good and got likes, it rarely translated into trials or sales, which are the lifeblood of any brand. That’s why I started OutNorm Collective—to fix this problem.
We bridge the gap between the founder's vision and creative execution, ensuring your content isn’t just engaging but drives real results: trials, happy customers, and loyal fans.
I’ve been there, and I built OutNorm to be the solution I desperately needed.
Sumeet Singh,
Founder & CEO
By combining data-driven insights with creative expertise, we craft content that not only resonates with your audience but also aligns with platform algorithms to maximize reach and engagement.
Say goodbye to guesswork and hello to impactful, smarter content that connects, captivates, and converts.
We create Smarter, Algorithm-Proof Content
Algorithms have transformed how content reaches consumers. It’s no longer just about posting—it's about creating content that resonates, engages, and adapts to ever-changing platform rules.
To truly connect with your audience, your content needs to work smarter, not just harder.
Social Media Algorithms have wreaked havoc
LOOKING FOR CONTENT THAT GENERATES
CONSUMER TRIALS?
We only create content for brands whose products pass Our Litmus Test!